About FurSentials®
Born from real dog life. Built to make it easier.
It started with a bag of poop. Naturally.
No one enjoys carrying a warm, tied-up poop bag while waiting for the next bin.
That everyday annoyance became Poop Pal® - our patented hands-free dog waste carrier designed to clip onto your leash and carry the stinky stuff instead.
One useful idea became a bigger one: create clever essentials that take some of the mess, juggling and general ridiculousness out of life with dogs.
What FurSentials is today
Clever essentials for the messy bits of dog life.
Today, FurSentials is a growing Australian dog essentials brand spanning cleaner walks, easier play and fuss-free coat care.
From Poop Pal® and Ball Buddy Trio® to quick-clean coat care and compostable poop bags, everything we add to the range has one job:
Make life with dogs easier without taking the fun out of it.
Meet Viv
Founder, Designer & Inventor of Poop Pal®
FurSentials founder Viv Grimston has spent years spotting everyday problems and turning them into practical product ideas.
Her experience caring for and walking dogs exposed one recurring truth: dog owners put up with a surprising amount of unnecessary mess and juggling.
Poop Pal® was the first problem she decided to solve. FurSentials grew from there.
- Design Patented Poop Pal®
- Award-Winning Australian Innovation
- Australian Made
- Sold in Australia & the USA
What We Stand For
✅ Useful first
If it doesn't genuinely make dog life easier, it doesn't belong in the range.
✅ Better choices
We look for smarter materials, responsible manufacturing and less unnecessary waste.
✅ Never too serious
Dogs are ridiculous. Poop is ridiculous. Pet products are allowed to have a personality.